Psychographics: presentation

 Structure


Who you are working with: Lea

The psychographic group you are researching: Resigned

Introduce your example couple that represents your group:

1) Make up their names: Frederick and Jack

2) Where do they work/study? 
-Frederick used to study and work in London, he gained money from money laundering and scamming school children. 

-Jack used to work at a petrol station, whcih lasted him for only a few months, he only relies on state pension.

3) What do they do in their spare time?
-Frederick uses his spare time by collecting stamps and postcards, he also likes to spend large money on his grandchildren, and he enjoys watching the 10 am news everyday.

-Jack uses his spare time by watching people walk past by his house as this is his only source of entertainment.

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
-Frederick uses a device for reading which is his iPad, he read on The Times page, where he scrolls through the website for online news.

-Jakc uses very old scraps pf newspapers that he had found outside his house, where he had only found out that covid ended.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?
-Frederick watches on BBC Four, CNN and any High Brow channels.

-Jack doesn't watch any TV programmes or channels as he can't afford a TV to watch but if he does have a TV he might watch low brow channels such as Lowbrow Studios animation company.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
-Frederick uses websites like Facebook for financial news and luxury goods/services. Also, Frederick owns early access-technology that is often not yet available to the public. 

-Jack doesn't use any websites nor own a technology as he doesn't have the money to spend it on technologies but rather focuses on surviving his everyday life.

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