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Year 13 baseline assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good knowledge + understanding of BBBC's remit in relation to the Newsbeat CSP Good knowledge of both the magazine CSPs EBI: Q2 - reference/validate other media effect theories Q3 - consider your argument, your position of the essay-style Q At times, you drift away from the focus of the question. Also, be careful of your grammar/topic sentences 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. -   For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup and will also cover music or film awards ceremonies more than some other BBC news programmes. 3) Question two asked you how useful media effects theories are in understanding the audience res...
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Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube "democrised media creativity" with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media culture acts as a form of cultural imperialism or 'Americanisation' due to it allowing people from around the world to gain interconnectedness through the development of technologies. This leads to people using both platfroms to expose their culture, where most people who are becoming famous on social medi...
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Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It became open to innovation like email, the web,  Spotify or Snapchat, allowing audiences to communicate and connect to loads of computers as well as other people who uses the internet.  2) What are the negatives or dangers linked to the development of the internet? Some negatives are that it also makes it  next to impossible to stop spam, abuse or the  trading of images of child abuse, which could be harm or unethical ...
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Magazines: final index

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines
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The Gentlewoman: Audience and Industries blog tasks

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  It suggests that what is different about the Gentlewoman compared to traditional women’s magazines is how minimalist its designs are, the only texts being are the title, subtitle and the name of the person in the photograph. Their masthead isn’t in capital letters, only smaller ones, which is different to Elle or Vogue. The Gentlewoman is portraying a message that focuses more on the creativity and character. 2) What representations are offered in the Gentlewoman?   The representations that are offered in the Gentlewoman are gender is a performance and stereotypes such as fashion feature on the smart summer suit.  3) List the key statistics in the article on the ...
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Industries: the appeal of print - blog tasks

  1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction”. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton suggests that there’s an increasing evidence that small printed magazines are quietly thriving and slowly becoming successful even as the global newspaper and book industries falter. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines ...
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The Gentlewoman: Language and Representation blog tasks

  Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces that was used on the front cover suggests to an audience that they want their concept to come out as unique due to their unconventional design and layout. They also focus on how the main image could convey the idea of women empowerment as the make up seems very bold. 2) How does the cover subvert conventional magazine cover design? The cover subverts conventional magazine cover design due to the layout as most magazines would have a central image with the setting but the cover of Gentlewoman shows that it's in a layout-like-frame.  3) Write an analysis of the central image. The central image shows Johansson in a close up shot, highlighting her make up with the purple eyeshadow and her bright red lipstick. This connotes confidence and a...
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