Kaye: Media Exam Blog 1 - Mr Pall

  1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)   Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 ) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19) Representing ourselves: Ident...

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' ‘Who are you?’ People’s identities are shaped and influenced by the culture that surround us. The media can also have a great influence as to how it informs us with lifestyle and choices. ‘I think, therefore I am’ In the past our identities were fixed, it would be based on our class, age, gender, the family we lived in and the roles that were given to us, Men as the head of the family and women as the subject to patriarchal power, working class at the bottom of the hierarchy and upper-middle class at the top.  ‘From citizen to consumers’ To adopt an identity it is not about being active consumers but being passive consumers and it is not about what the consu...

  Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article shows how the people in power controls the ones who are powerless by manipulating them and controlling their beliefs. The powerful people in the marxist theory shows how they threaten the powerless whenever their hopes were raised. 2) What view of capitalist ideology is presented in the Hunger Games films? Marxist views are reprsented in the Hunger Games films, showing how the ruling class controls the working class.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The film suggests that the media has the power to threaten the powerless people if they rebel, where powerful people tries t...

  Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media (MM40, page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Examples provided of the male gaze are Beyonce's Why Don't You Love Me and Pan Am. 2) Do texts such as these show there is no longer a need for feminism or are they simple  sexism in a different form? These texts suggests that there is still feminism as it still reinforces the typical stereotypes of women as passive. This is due to the idea of Pan Am was constructed aspired by women and enjoyed by men while Beyonce's one focuses on the domestic chores of women. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Femin...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project because she was harassed a lot of times in one week and she thought that it wasn't normal for men to harass women.  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project link to the concept of post-feminism as the society has changed to men being more respectful. However, feminism is still needed in western societies as it shows that women are still getting negative comments. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology is essential to the success of Everyday Sexism project as it allows other people to understand what women are going through and gives other women to speak up for themselves. 4) Will ther...

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is an important concept in Media Studies as when  we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The axample of Kate Middleton show the way different meanings can be created in the media by the picture editor selecting photos from a whole series of of images while the News editor decide on how the story will be represented and what caption to pin down to anchor the meaning of the image. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When producing a media...