Advertising & Marketing assessment learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) 01 More media terminology Develop your explanations 02 More theory needs to be developed How does context shape representation - draw and make a judgement 03 Nut much of an argument - ‘to what extent’ it is not showing a clear line of argument WWW: Fair attempt overall, you are able to attempt language analysis of an unseen product EBI: See my comments next to each Q 2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 01. Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting ‘chiaroscuro’, backlighting visibl...