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Feminist theory - blog tasks

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  Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media (MM40, page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Examples provided of the male gaze are Beyonce's Why Don't You Love Me and Pan Am. 2) Do texts such as these show there is no longer a need for feminism or are they simple  sexism in a different form? These texts suggests that there is still feminism as it still reinforces the typical stereotypes of women as passive. This is due to the idea of Pan Am was constructed aspired by women and enjoyed by men while Beyonce's one focuses on the domestic chores of women. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Femin...

Introduction to Feminism

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project because she was harassed a lot of times in one week and she thought that it wasn't normal for men to harass women.  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project link to the concept of post-feminism as the society has changed to men being more respectful. However, feminism is still needed in western societies as it shows that women are still getting negative comments. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology is essential to the success of Everyday Sexism project as it allows other people to understand what women are going through and gives other women to speak up for themselves. 4) Will ther...

Representation blog tasks

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? Representation is an important concept in Media Studies as when  we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? The axample of Kate Middleton show the way different meanings can be created in the media by the picture editor selecting photos from a whole series of of images while the News editor decide on how the story will be represented and what caption to pin down to anchor the meaning of the image. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When producing a media...

Media Regulation: blog tasks

  1) What is regulation and why do media industries need to be regulated? Very few industries leave the organisations or companies who operate  in that sector to their own devices. Systems of regulation are required  to provide rules and regulations to ensure that organisations operate  fairly. 2) What is OFCOM responsible for? OFCOM is responsible for regulating TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? The three that are the most important sections of broadcasting code are Protecting the Under-eighteens, Crime and Harm and offence as the media's purpose of the broadcasting code is to provide shows that are suitable for children before 9PM and avoid showing children that are unsuitable for them. These three are the most important as it could influence the children's mind and how they may act in the future. 4) Do you agree with OFCOM that Channel 4 wa...

Public Service Broadcasting

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  It was a critical time for PSB as audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  TV viewing has changed in recent years as l ive broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  The aspects of PSB that audiences value and enjoy are  the purposes and objectives of PSB, including trustworthy  news and programm...

The Cultural Industries

  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? Cultural Industries refers to to the creation, production and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing, music, as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identified that the societies tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to continuously compete with each other to secure audience members. As such, companies outdo each other to try and satisfy audience desires for the shocking, profane or rebellious...

Industries: Ownership and control

  Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. I researched about National Amusements and learned that the  conglomerate owns Paramount, CBS and MTV. They showcase cinemas and have a distribution with Nickelodeon.  2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. I agree that governments should prevent media conglomerates from becoming too dominant because the conglomerate that controls most of the m...