Influencers and celebrity culture: blog tasks
1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube "democrised media creativity" with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? YouTube and social media culture acts as a form of cultural imperialism or 'Americanisation' due to it allowing people from around the world to gain interconnectedness through the development of technologies. This leads to people using both platfroms to expose their culture, where most people who are becoming famous on social medi...