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GQ - Language & Representation blog tasks

  Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? The different magazine genres values and lifestyles. These link to GQ as the magazine highlights self-expressions and how the main image, 'Bailey' is talking about his identity which allows personal identity for the audiences.  2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They suggest that GQ targets its audiences through their fashion and image but it is also trying to appeal to their intelligence and information about culture.  3) What does the factsheet say about GQ cover stars? GQ selects their cover stars carefully. The image they choose was shot and styled to accentuate a stylish persona. For example, they used...
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Magazine practical task research and planning

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  Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of three potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose one of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then fi ind three different front covers for your chosen magazine and embed them in your blalyse  ogpost. Analyse the  fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding.   Fonts: The  fonts that was use for this front magazine is serif, reinforcing the brand's elegance and fashion style. The font was used throug...
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Advertising & Marketing final index

  1)   Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP
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Blog tasks: Sephora Black Beauty Is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora was trying to be more inclusive for them to gain wider audience. They did this by using Black culture, traditions and cosmetics, leading to audiences imitating this style. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes from the advert that are highlighted as particularly significant in the articles are:  “When the camera pans over Black women waiting under dryers as na narrator says: “What is beauty without black beauty?””  “White person applying a cut crease, then cuts to a trio of drag queens beating thei...
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Advertising: Postcolonialism blog tasks

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is postcolonialism?  Refers less to a time period and more to a critiquing of a school of thought that came before it. Postcolonialism exists to question white patriarchal views with a particular reference to how they relate to race. 3) How does Paul Gilroy suggest postcolonialism influences Brit...
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Blog task: Score advert and wider reading

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change?  A dvertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.   “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” This reflects Score advert as it shows how they kind of focused on patri...
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