Kaye: Media Exam Blog 1 - Mr Pall

1) How does Gilroy suggest racial identities are constructed? He suggests that racial identities are constructed by colonialisation, slavery, nationalist philosophies and consumer capitalism.  2) What does Gilroy suggest regarding the causes and history of racism? He suggests that the causes and history of racism are due to racial difference and racial identities are product of racial oppression. Racial identities are caused by historical conflicts that have brought different gorups into opposition.  3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans  are part of different ethnic compartments, with race as the basis of  human differentiation. 4) How does Gilroy view diasporic identity? Gilroy views diasporic identity as "dispersion" and "scattering of seeds", where it means scattering of people, from the original place to elsewhere.  Diasporas are considered to comprise of members of  ethn...

Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga - Little Monsters Beyonce - Bey Hive Taylor Swift - Swifties Nicki Minaj - Barbs 2) Why did Taylor Swift run into trouble with her fanbase?  Swift ran into trouble with her fanbase due to an 'excruciating process' with the Ticketmasters, where frazzles Swifties voiced their disappointment, leading for the Ticketmasters and Swift to apologise to her fans. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  The idea of supporters and stans making accounts reinforces Clay Shirky's idea on 'end of audience'. This is because the individuals behind those accounts have control to do what they want as well as to support or criticise who they want, which could impact how other people, who uses the social media, see differen...

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW: Impressive performance throughout this mock exam - well done.  Very strong media theory for Q1 which shows knowledge, understanding and revision. EBI: Some careless mistakes for media terminology Qs (Q4 + Q5) Make flashcards Need more detail for Q6 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: The use of mise en scène elements to denote aspects of genre, eg the use of costume and props to  construct the archetypal British spy as personified by Bond (smart overcoat, black gloves etc) would  enab...

Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Taylor Swift had to re-record her earlier album as in 2020, 'Scooter' sold her music to a private equity company which was Shamrock Holdings for $300million.  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor Swift chose to make the short film "All Too Well" to create a cinematic accompaniment for her fans, which demonstrates her ability to control her own narrative. She wanted  to push her professional creative  boundaries for the sake of her art and her storytelling 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-recording her albums as "Taylor's Version" Music videos and different albulms to portray different versions of...

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Good knowledge + understanding of BBBC's remit in relation to the Newsbeat CSP Good knowledge of both the magazine CSPs EBI: Q2 - reference/validate other media effect theories Q3 - consider your argument, your position of the essay-style Q At times, you drift away from the focus of the question. Also, be careful of your grammar/topic sentences 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. -   For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup and will also cover music or film awards ceremonies more than some other BBC news programmes. 3) Question two asked you how useful media effects theories are in understanding the audience res...

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube "democrised media creativity" with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media culture acts as a form of cultural imperialism or 'Americanisation' due to it allowing people from around the world to gain interconnectedness through the development of technologies. This leads to people using both platfroms to expose their culture, where most people who are becoming famous on social medi...