Kaye: Media Exam Blog 1 - Mr Pall

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women after the WW11 were seen as domestic, dependent and focused on appearance. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The increasing influence of clothes and make-up changed the representations of women in advertising by women being represented as decorative (empty) objects. 4) Which theorist ca...

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene project advert uses narrative by using Blumler and Katz Uses and Gratifications due to the idea of diversion. This allows audiences to have an escapism or entertainment as well as curiosity as their slogan says “love it or hate it”. 2) What persuasive techniques are used by the Marmite advert? The persuasive techniques that were used by the Marmite advert was the idea of Bandwagon where they showed at the advert that everyone is buying it. 3) Focusing specifically on the Media Magazine a...

  1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)   Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 ) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19) Representing ourselves: Ident...

Task 1: Media Magazine article Read the Media Magazine article on collective identity: Self-image and the Media (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' ‘Who are you?’ People’s identities are shaped and influenced by the culture that surround us. The media can also have a great influence as to how it informs us with lifestyle and choices. ‘I think, therefore I am’ In the past our identities were fixed, it would be based on our class, age, gender, the family we lived in and the roles that were given to us, Men as the head of the family and women as the subject to patriarchal power, working class at the bottom of the hierarchy and upper-middle class at the top.  ‘From citizen to consumers’ To adopt an identity it is not about being active consumers but being passive consumers and it is not about what the consu...

  Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article shows how the people in power controls the ones who are powerless by manipulating them and controlling their beliefs. The powerful people in the marxist theory shows how they threaten the powerless whenever their hopes were raised. 2) What view of capitalist ideology is presented in the Hunger Games films? Marxist views are reprsented in the Hunger Games films, showing how the ruling class controls the working class.  3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The film suggests that the media has the power to threaten the powerless people if they rebel, where powerful people tries t...

  Media Magazine reading - two articles on feminism and theory Read Playing With The Past: Post-feminism and the Media (MM40, page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Examples provided of the male gaze are Beyonce's Why Don't You Love Me and Pan Am. 2) Do texts such as these show there is no longer a need for feminism or are they simple  sexism in a different form? These texts suggests that there is still feminism as it still reinforces the typical stereotypes of women as passive. This is due to the idea of Pan Am was constructed aspired by women and enjoyed by men while Beyonce's one focuses on the domestic chores of women. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Femin...