Kaye: Media Exam Blog 1 - Mr Pall

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change?  A dvertising agencies  in the 1960s relied less on market research and leaned more toward  creative instinct in planning their campaigns.   “Eschewing portrayals of elitism, authoritarianism, reverence for institutions and other traditional beliefs, ads attempted to win over consumers with humour, candour and, above all, irony.” This reflects Score advert as it shows how they kind of focused on patri...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggests that the media allows individuals to 'pick and mix' their own identities, where individuals are allowed to pick their own representations to construct their own identities.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett sugges...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Kaye, top responses for Q1 + 2 very clearly answered - shows good knowledge + understanding but equally detailed blog work - well done! 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the  monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British  cultural icon as it reflects the Union Jack stab-proof vest (designed by artist Banksy) that  Stormzy wore for his Glastonbury appearance in 2019. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you ha...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women after the WW11 were seen as domestic, dependent and focused on appearance. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The increasing influence of clothes and make-up changed the representations of women in advertising by women being represented as decorative (empty) objects. 4) Which theorist ca...

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll  find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene project advert uses narrative by using Blumler and Katz Uses and Gratifications due to the idea of diversion. This allows audiences to have an escapism or entertainment as well as curiosity as their slogan says “love it or hate it”. 2) What persuasive techniques are used by the Marmite advert? The persuasive techniques that were used by the Marmite advert was the idea of Bandwagon where they showed at the advert that everyone is buying it. 3) Focusing specifically on the Media Magazine a...

  1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)   Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions 9) Audience: classification - psychographics presentation notes 10) October assessment learner response 11) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12) Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 ) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Regulation 17) Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19) Representing ourselves: Ident...