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Showing posts from September, 2026

Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube "democrised media creativity" with ordinary users uploading their own content: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media culture acts as a form of cultural imperialism or 'Americanisation' due to it allowing people from around the world to gain interconnectedness through the development of technologies. This leads to people using both platfroms to expose their culture, where most people who are becoming famous on social medi...

Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It became open to innovation like email, the web,  Spotify or Snapchat, allowing audiences to communicate and connect to loads of computers as well as other people who uses the internet.  2) What are the negatives or dangers linked to the development of the internet? Some negatives are that it also makes it  next to impossible to stop spam, abuse or the  trading of images of child abuse, which could be harm or unethical ...

Magazines: final index

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines