Genre blog tasks

Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions:

 1) What example is provided of why visual iconographies are so important?

An example that is provided why visual iconographies are so important is the genre of broadcast where if a person is sitting behind a desk it doesn't indicate genre but when added high-key lighting, modern mise-en-scene and a screen behind the character this then indicates that the genre is about broadcast. 

2) What examples are provided of the importance of narrative in identifying genre?
An example that is provided to show the importance of narrative in identifying genre is the soap opera where it is usual to see one of the story lines to follow a family having trouble with their boss at work, where this type of story could come up in a sit-com genre where there could be a humour situation to, but the way that the story is structured and dealt with is different. 

3) What are the different ways films can be categorised according to Bordwell? 
The different ways films can be categorised accroding to Bordwell are:
  • Period or Country, e.g. US films of the 1930s
  • Director / Star, e.g. Ben Stiller Films
  • Technical Process, e.g. Animation
  • Style, e.g. German Expressionism;
  • Series, e.g. Bond;
  • Audience, e.g. Family Films
4) List three ways genre is used by audiences.
Three ways that genre is used by audience are:
  • How audiences use their prior knowledge of the genre to anticipate whether or not they like the media text.
  • They are able to compare a text through its genre or shared characteristics with another. 
  • They also use their knowledge to reject a text where they might not like the characteristics in the text and that they could prefer a different one. 
5) List three ways genre is used by institutions or producers.
Three ways genre is used by institutions or producers:
  • Production - Producers can follow a template for a certain genre as it is a paradigms.
  • Attracting audience - Some genres have loyal fans and if there's a new genre which they are interested in the audience could watch it because it's new where it can help with the media producers to minimise failure.
  • Marketing texts - Examples of this are film trailers which usually attempt to clearly define the genre of the film and then show as many of the codes of conventions in the trailer.


Read Media Factsheet 126 - Superheroes: A Genre Case Study and answer the following questions:

1) List five films the factsheet discusses with regards to the Superhero genre.
  • Scott Pilgrim vs The World
  • Super
  • Chronicles
  • Spiderman
  • Green Lantern

2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?
As the generation changes the narrative for each Superhero genre has also changed as well as it's plots and the villains. The Superhero genre had changed to a more positive liberty and more conservative, they have also changed to a more diverse gender such as Wonder Woman.

3) How can Schatz's theory of genre cycles be applied to the Superhero genre?
Schatz's theory of genre cycle can be applied to the Superhero genre by:
  • Innovation - time when genre codes are established 
  • Classical - time when conventions are set and repeated 
  • Parody - time when the codes begin to feel a little cliched and are mocked or underminded
  • Deconstruction - time when the genre is played with or experimented. 
  • The Cycle Continues

Task 2: Genre analysis case study
General
1) Why did you choose the text you are analysing?
Because it's interesting
2) To what genre did you initially assign the text?
Thriller
3) What is your experience of this genre?
It was amusing.
4) What subject matter and basic themes is the text concerned with?
The text is concerned with coming of age, the dangers and benefits of technology and the struggle to cope with loss and revenge.
5) How typical of the genre is this text in terms of content?
It's typical between horror and thriller but instead of jumpscares and monsters it focuses more on the idea of loss and friendship.
6) What expectations do you have about texts in this genre?
-Enigmatic codes
-Low key lighting 
-Suspense and tension
-Unexpected twists
-Fast pace
7) Have you found any formal generic labels for this particular text (where - try imdb.com if unsure)?
Unintentional wrong messages e.g the message of "CCC aa" to Craig.
8) Which conventions of the genre do you recognize in the text? 
-Supernatural element, where the teenager's receiving texts from a dead person.
-Dread and suspense - setting seems creepy
-Pacing - building tension when the teenager received messages
9) To what extent does this text stretch the conventions of its genre?
It's not the usual thriller or horror genre that most films have, it also focuses on a solemn and slow side as it shows the friendship of two characters, where one character grieves due to the other's death.
10) Where and why does the text depart from the conventions of the genre?
The text doesn't have that usual jumpscares and supernatural theme where there are monsters or someone being possessed due to something.
11) Which conventions seem more like those of a different genre (and which genre(s))?
The death of a friend and how the character seems to still be attached to that dead person, which could be drama.
12) What familiar motifs or images are used?
The idea that someone might be under the bed, unusual and eerie setting, and supernatural selection.

Mode of address
1) What sort of audience did you feel that the text was aimed at (and how typical was this of the genre)?
The text could be targeted to teenagers as it's a coming of age theme, which is typical for a thriller genre. 
2) What assumptions seem to be made about your class, age, gender and ethnicity?
This shows that teenagers may be too intrigued in technology and it may affect or benefit them, depending on how they use it.
3) What interests does it assume you have?
An interest in technology and supernatural

Relationship to other texts
1) What intertextual references are there in the text you are analysing (and to what other texts)? Intertextuality is when a media product references another media text of some kind.
Intertextual reference is "Rosemary's Baby" due to supernatural elements
2) In terms of genre, which other texts does the text you are analysing resemble most closely?
Resembles to The Twilight zone episode "Night Call"
3) What key features are shared by these texts?
Key features are the supernatural factors and themes of childhood.
4) What major differences do you notice between them?
A major difference is that in Mr Harrigan's phone a boy is receiving calls and using the phone as a revenge for someone, whereas, in Twilight zone episode "Night Call" an elderly woman is receiving calls from her deceased fiance and about a twist of fate.

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