Media Paper 1 learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

WWW:

• Impressive performance throughout this mock exam - well done. 
• Very strong media theory for Q1 which shows knowledge, understanding and revision.

EBI:

• Some careless mistakes for media terminology Qs (Q4 + Q5)
• Make flashcards
• Need more detail for Q6

2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory:

The use of mise en scène elements to denote aspects of genre, eg the use of costume and props to construct the archetypal British spy as personified by Bond (smart overcoat, black gloves etc) would enable the product advertised (the Omega watch) to be readily associated with the Bond brand (through iconic signifiers). The tagline ‘James Bond’s Choice’ further enables the audience to associate the product with the character – perhaps this watch is yet another one of his intricate spy gadgets?

Q2 (unseen text and CSP) additional point/theory/CSP reference:

Both products appear to reinforce Van Zoonen’s notion of patriarchy with men represented as a dominant force to a greater or lesser extent, reinforcing stereotypical ideas about the nature of male identity to the audience.

Q3 (music video) additional point/theory/CSP reference:

The young men in the car appear to be from a mix of ethnic backgrounds (refencing the idea of ‘Two-Tone’ music culture), which at the time would have been a rather progressive representation of youth; sending a positive, anti-racist message to its young audience

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration: Spreading risk across a range of different business and platforms

Definition of vertical integration: Vertical integration is a form of conglomerate ownership where the parent company owns subsidiaries in the same chain of production.

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

Using offline, non-digital channels to promote products, services, or brands to an audience.

Cross-promotion techniques were used throughout the campaign emphasising the trusted brands (brand synergy) connected with the film product on promotional material and using them to promote it eg the campaign made constant reference to Bruce Springsteen (a well- established international and highly successful music star) and Bend it Like Beckham, the director Gurinder Chadha’s previous smash hit film which made a huge international impact. This is an obvious attempt at minimising risk in order to maximise profit (Hesmondhalgh)

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.)

• Potential theories that could be linked to the CSP as well as theories in general
• Go through the industry concept of Blinded By The Light 
• Use of proper media terminologies when applying to an unseen text