Advertising & Marketing final index

 1) Advertising: Introduction to advertising


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Genre blog tasks

Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions:   1) What example is provided of why visual iconographies are so important? An example that is provided why visual iconographies are so important is the genre of broadcast where if a person is sitting behind a desk it doesn't indicate genre but when added high-key lighting, modern mise-en-scene and a screen behind the character this then indicates that the genre is about broadcast.  2) What examples are provided of the importance of narrative in identifying genre? An example that is provided to show the importance of narrative in identifying genre is the soap opera where it is usual to see one of the story lines to follow a family having trouble with their boss at work, where this type of story could come up in a sit-com genre where there could be a humour situation to, but the way that the story is structured and dealt with is different.  3) What are the different ways fil...
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Narrative: blog tasks

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First blog task

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