Advertising & Marketing final index

 1) Advertising: Introduction to advertising


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Genre blog tasks

Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions:   1) What example is provided of why visual iconographies are so important? An example that is provided why visual iconographies are so important is the genre of broadcast where if a person is sitting behind a desk it doesn't indicate genre but when added high-key lighting, modern mise-en-scene and a screen behind the character this then indicates that the genre is about broadcast.  2) What examples are provided of the importance of narrative in identifying genre? An example that is provided to show the importance of narrative in identifying genre is the soap opera where it is usual to see one of the story lines to follow a family having trouble with their boss at work, where this type of story could come up in a sit-com genre where there could be a humour situation to, but the way that the story is structured and dealt with is different.  3) What are the different ways fil...
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First blog task

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Narrative: blog tasks

  Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  An example from film or television that uses Todorov's narrative structure is Wallace and Gromit in the Curse of the Were-Rabbit.  2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=8sNu11Om7lg The use of the frame as props for each of the characters shows how the design seems very elegant and old fashioned which could suggest how the story may be in a middle class perspective. Also, it shows how setting seems very dark during the opening titles which could give an idea...
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