Audience Classification: blog tasks

 Read Media Factsheet 232 - Approaches to Studying Audiences. You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login. Read the factsheet and answer the following questions:

1) How is audience defined in the Factsheet?

The audience is defined in the factsheet as the general term for all the individual people who consume a media product and someone who consume a mixture of products varying from a manstream to niche audience.

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

The ifnographic for Gen Z in the age of Covid-19 suggest how Covid-19 affected media consumption in a particular age consumption. 

3) How do media companies target and measure their audience in the digital age?

Media companies target and measure their audience in the digital age through platform, scheduling and algorithm. Many Media comapnies rely on the services on of another organisation to tell them who consumes their products.

4) What did the NRS used to do and what does PAMCO do now? 

The NRS used to collect demographic information about the audiences of newspapers. The PAMCO collates information on traditional newspapers and magazines in print form but also their digital presence, producing some complex data about who consumes them.

5) How are demographics and psychographics defined in the factsheet?

Demographics involves collecting relatively impersonal data about individuals and what they are consuming. Demographics involves class, age, gender, ethinicty, and region. Psychographics, sometimes called lifestyle profilling, is sometimes considered to be a more subtle way of categorising media audiences. 

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

Uses and Gratification theory - This is interesting as it shows how it focuses on the audience and how the producers could produce a media product that came from what benefits or satisfies the audiences.

2) Psychographics presentation and reflection

1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).

2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

The psychographic groups that I feel I best fit in is the mainstreamers and explorers as I feel like when it comes to picking out things or deciding what is good for me I tend to see if there's someone who would do it as well and is someone agrees with my decision, such as when picking my future job I would ask my parents if it's a good decision as majority in the family chose medical field job. And for Aspirers I always tend to try other new things such as trying out apps that I see on adverts, where I download that app and if I don't like it I'll delete it.