Kaye: Media Exam Blog 1 - Mr Pall

  1) Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)   Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

  Read  Media Factsheet 14 - Telling Stories: The Media's Use of Narrative  and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  An example from film or television that uses Todorov's narrative structure is Wallace and Gromit in the Curse of the Were-Rabbit.  2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=8sNu11Om7lg The use of the frame as props for each of the characters shows how the design seems very elegant and old fashioned which could suggest how the story may be in a middle class perspective. Also, it shows how setting seems very dark during the opening titles which could give an idea...

Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions:   1) What example is provided of why visual iconographies are so important? An example that is provided why visual iconographies are so important is the genre of broadcast where if a person is sitting behind a desk it doesn't indicate genre but when added high-key lighting, modern mise-en-scene and a screen behind the character this then indicates that the genre is about broadcast.  2) What examples are provided of the importance of narrative in identifying genre? An example that is provided to show the importance of narrative in identifying genre is the soap opera where it is usual to see one of the story lines to follow a family having trouble with their boss at work, where this type of story could come up in a sit-com genre where there could be a humour situation to, but the way that the story is structured and dealt with is different.  3) What are the different ways fil...

  Part 1: Media Factsheet reading 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the  existence of universal structures underlying the surface  differences and assumed randomness of various cultures, stories  and media texts. 2) What are binary oppositions and why are they important? Binary opposition is evident in the above kinship relations as husband / wife, parent / child. These are important because it allows people to categorise and represent objects and ideas with symbols.   3) How do genre and auteur theory link to structuralism?  Genre and auteur theory link to structuralism due to genre emphasise patterns that can be identified across a range of texts and usually focus on identifying key conventions within a genre. 4) Look at page 4 of the factsheet. What is post-structuralism? Post-structuralism is interested in how ‘external’ structures can affect meanin...

  Part 1) Applying Reception theory to adverts 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading for the RBK 50 Cent advert is to allow audience to be what they are and that they don't have to change themselves as the slogan says "I am what I am". The negotiated reading could be that they could accept themselves as they are but it could also lead to consequences as in the advert it symbolises the gunshots and what the male character had gone through. The oppositional reading could be the idea that it supports the crime idea and how they aren't changing.  2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? The preferred reading for the coca cola advert could be that it is being served to a restaurant which means that the product is good. The negotiated reading could be that the drinks are unhealthy but they taste nic...