Reading an image - media codes
Technical codes: The harsh lighting from above the male character could be to focus on his facial expression or how it could connote the idea that the focus is on him and how successful he is now, this also give the idea of it being a staged shot as he is looking directly at the camera. Furthermore, the close up shot of him could connote the intensity and how it highlights his stern facial expression as his eyebrows are hidden. Also, the editing of the picture is in a collage that is split in two images that's stitched together which could represents his present and past. Written / Verbal codes: The anchorage text has the 'o's filled in which could be symbolic of gunshot wounds that he has faced in his past. Furthermore, the title / slogan which is 'I am what I am' could be a reflection of his past as it is on the same line but mirrored. Also, it also gives off an idea of it being a limited edition product as it's not really advertising a product whic...