Kaye: Media Exam Blog 1 - Mr Pall

  1) What is regulation and why do media industries need to be regulated? Very few industries leave the organisations or companies who operate  in that sector to their own devices. Systems of regulation are required  to provide rules and regulations to ensure that organisations operate  fairly. 2) What is OFCOM responsible for? OFCOM is responsible for regulating TV and radio. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? The three that are the most important sections of broadcasting code are Protecting the Under-eighteens, Crime and Harm and offence as the media's purpose of the broadcasting code is to provide shows that are suitable for children before 9PM and avoid showing children that are unsuitable for them. These three are the most important as it could influence the children's mind and how they may act in the future. 4) Do you agree with OFCOM that Channel 4 wa...

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  It was a critical time for PSB as audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  TV viewing has changed in recent years as l ive broadcast  viewing has declined, as audiences increasingly choose to view content at a time that suits them  on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  The aspects of PSB that audiences value and enjoy are  the purposes and objectives of PSB, including trustworthy  news and programm...

  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? Cultural Industries refers to to the creation, production and distribution of products of a cultural or artistic nature. Cultural industries include television and film production, publishing, music, as well as crafts and design. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identified that the societies tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to continuously compete with each other to secure audience members. As such, companies outdo each other to try and satisfy audience desires for the shocking, profane or rebellious...

  Media conglomerate research 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. I researched about National Amusements and learned that the  conglomerate owns Paramount, CBS and MTV. They showcase cinemas and have a distribution with Nickelodeon.  2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. I agree that governments should prevent media conglomerates from becoming too dominant because the conglomerate that controls most of the m...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: A fair first Y12 Media assessment. We need to work on a few things to improve but your Q3 was very good. You managed to reference Schatz and Buckingham for the genre question. Next steps: Practise unseen media product analysis (Q1) not enough detail or media terminology included in your response. Similarly, with Q2 think about how social + cultural contexts can be relevant to media products. 2) Read the mark scheme carefully (this will be posted on your Google Classroom. Identify at least one potential point that you missed out on for each question in the assessment. 1. Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests  danger or threat; tagline references ‘survival’; no hint of new equilibrium. 2.  Nike advert is deliberately ambiguous with character’s anonymity allowing...

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Yes, I think the media is responsible for anti-social behaviour and violence because the producers know that some of their media products would be shown or exposed to younger aged audiences and if they want their product to gain more audiences, they should be producing a media that is suitable for both adults and younger audiences. 2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in the digital age due to audiences learning through virtual interactions and observing. Young people are now learning behaviour from social media and internet such as celebrities influencing fans with their own preferences such as how to revise or do their make-...