Blog tasks: Sephora Black Beauty Is Beauty CSP
Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora was trying to be more inclusive for them to gain wider audience. They did this by using Black culture, traditions and cosmetics, leading to audiences imitating this style. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes from the advert that are highlighted as particularly significant in the articles are: “When the camera pans over Black women waiting under dryers as na narrator says: “What is beauty without black beauty?”” “White person applying a cut crease, then cuts to a trio of drag queens beating thei...