Kaye: Media Exam Blog 1 - Mr Pall

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW: Kaye, top responses for Q1 + 2 very clearly answered - shows good knowledge + understanding but equally detailed blog work - well done! 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. The British flag (Union Jack) constructs a meaning of Great Britain, traditional power and the  monarchy. For some audiences, it will also offer connotations of Stormzy’s place as a British  cultural icon as it reflects the Union Jack stab-proof vest (designed by artist Banksy) that  Stormzy wore for his Glastonbury appearance in 2019. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you ha...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women after the WW11 were seen as domestic, dependent and focused on appearance. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? The increasing influence of clothes and make-up changed the representations of women in advertising by women being represented as decorative (empty) objects. 4) Which theorist ca...